Product Description

Advertising in Asia-Pacific

Summary

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.
– The Asia-Pacific advertising industry had total revenues of $31,898.0m in 2017, representing a compound annual growth rate (CAGR) of 5% between 2013 and 2017.
– The food, beverage & personal/healthcare segment was the industrys most lucrative in 2017, with total revenues of $11,601.8m, equivalent to 36.4% of the industrys overall value.
– An improvement in the quality and range of broadband access in developing countries has continued to assist the growth of digital advertising. The number of people with access to the internet is growing which has provided advertising companies with the opportunity to interact and target a wider range of consumers.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts

Reasons to buy

– What was the size of the Asia-Pacific advertising market by value in 2017?
– What will be the size of the Asia-Pacific advertising market in 2022?
– What factors are affecting the strength of competition in the Asia-Pacific advertising market?
– How has the market performed over the last five years?
– What are the main segments that make up Asia-Pacifics advertising market? Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
Dentsu, Inc. 22
Hakuhodo DY Holdings Inc. 26
Publicis Groupe SA 29
WPP plc 33
Methodology 37
Industry associations 38
Related MarketLine research 38
Appendix 39
About MarketLine 39