Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Turkey increased between 2001-2006, growing at an average annual rate of 14.6%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Ontex Hygieneartikel Deutschland Gmbh with Hayat Grubu in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shields 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 TURKEY FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Expenditure & consumption per head 31
Chapter 4 LEADING COMPANY PROFILES 35
Procter & Gamble Company 35
Johnson & Johnson 37
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 41
Value Analysis, US$ 2006-2011 42
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 45
Expenditure & consumption per head 47
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand Share Analysis 58
Expenditure & consumption per head 61
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 64
Value Analysis, 2001-2006 64
Value Analysis, 2006-2011 65
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 67
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 70
Expenditure & consumption per head 73
Chapter 8 CATEGORY ANALYSIS - TAMPONS 76
Value Analysis, 2001-2006 76
Value Analysis, 2006-2011 77
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 79
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 82
Expenditure & consumption per head 85
Chapter 9 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share 98
Chapter 10 NEW PRODUCT DEVELOPMENT 99
Product launches over time 99
Recent product launches 100
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 103
Turkey Economic Overview 104
Chapter 12 TURKEY MACROECONOMIC PROFILE 105
Macroeconomic Indicators 105
Chapter 13 RESEARCH METHODOLOGY 110
Methodology overview 110
Secondary research 111
Market modelling 112
Primary research 113
Data finalisation 113
Ongoing research 114
Chapter 14 APPENDIX 115
Future readings 115
How to contact experts in your industry 115


LIST OF FIGURES
Figure 1: Turkey Feminine Care value & value forecast, 2001-2011 (TRL m, nominal prices) 21
Figure 2: Turkey Feminine Care category growth comparison, by value, 2001-2011 24
Figure 3: Turkey Feminine Care volume & volume forecast, 2001-2011 (6 oz bottle /Units m) 27
Figure 4: Turkey Feminine Care category growth comparison, by volume, 2001-2011 27
Figure 5: Turkey Feminine Care company share, by value, 2005-2006 (%) 29
Figure 6: Turkey Internal Cleansers value & value forecast, 2001-2011 (TRL m, nominal prices) 40
Figure 7: Turkey Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 44
Figure 8: Turkey Pantiliners and shields value & value forecast, 2001-2011 (TRL m, nominal prices) 52
Figure 9: Turkey Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 57
Figure 10: Turkey Pantiliners and shields company share, by value, 2005-2006 (%) 59
Figure 11: Turkey Sanitary Pads value & value forecast, 2001-2011 (TRL m, nominal prices) 65
Figure 12: Turkey Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 69
Figure 13: Turkey Sanitary Pads company share, by value, 2005-2006 (%) 71
Figure 14: Turkey Tampons value & value forecast, 2001-2011 (TRL m, nominal prices) 77
Figure 15: Turkey Tampons volume & volume forecast, 2001-2011 (Units m) 81
Figure 16: Turkey Tampons company share, by value, 2005-2006 (%) 83
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 89
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 92
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 94
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 97
Figure 21: Map of Turkey 102
Figure 22: Annual data review process 111


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Turkey Feminine Care value, 2001-2006 (TRL m, nominal prices) 19
Table 3: Turkey Feminine Care value forecast, 2006-2011 (TRL m, nominal prices) 20
Table 4: Turkey Feminine Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Turkey Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Turkey Feminine Care volume, 2001-2006 (6 oz bottle/Units m) 25
Table 7: Turkey Feminine Care volume forecast, 2006-2011 (6 oz bottle/Units m) 26
Table 8: Turkey Feminine Care brand share, by value, 2005-2006 (%) 28
Table 9: Turkey Feminine Care value, by brand 2005-2006 (TRL m nominal prices) 28
Table 10: Turkey Feminine Care company share by value, 2005-2006 (%) 30
Table 11: Turkey Feminine Care value, by company, 2005-2006 (TRL m nominal prices) 30
Table 12: Turkey Feminine Care expenditure per head, 2001-2006 (TRL, nominal prices) 31
Table 13: Turkey Feminine Care forecast expenditure per head, 2006-2011 (TRL, nominal prices) 32
Table 14: Turkey Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: Turkey Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Turkey Feminine Care consumption per head, 2001-2006 (6 oz bottle/Units) 33
Table 17: Turkey Feminine Care forecast consumption per head, 2006-2011 (6 oz bottle/Units) 34
Table 18: Procter & Gamble Company, The Key Facts 35
Table 19: Johnson & Johnson Key Facts 37
Table 20: Turkey Internal Cleansers value, 2001-2006 (TRL m, nominal prices) 39
Table 21: Turkey Internal Cleansers value forecast, 2006-2011 (TRL m, nominal prices) 40
Table 22: Turkey Internal Cleansers value, 2001-2006 (US$ m nominal prices) 41
Table 23: Turkey Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 42
Table 24: Turkey Internal Cleansers volume, 2001-2006 (6 oz bottle m) 43
Table 25: Turkey Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 44
Table 26: Turkey Internal Cleansers brand share, by value, 2005-2006 (%) 45
Table 27: Turkey Internal Cleansers value, by brand 2005-2006 (TRL m nominal prices) 45
Table 28: Turkey Internal Cleansers company share by value, 2005-2006 (%) 46
Table 29: Turkey Internal Cleansers value, by company, 2005-2006 (TRL m nominal prices) 46
Table 30: Turkey Internal Cleansers expenditure per head, 2001-2006 (TRL, nominal prices) 47
Table 31: Turkey Internal Cleansers forecast expenditure per head, 2006-2011 (TRL, nominal prices) 47
Table 32: Turkey Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 33: Turkey Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 34: Turkey Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 49
Table 35: Turkey Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 49
Table 36: Turkey Pantiliners and shields value, 2001-2006 (TRL m, nominal prices) 50
Table 37: Turkey Pantiliners and shields value forecast, 2006-2011 (TRL m, nominal prices) 51
Table 38: Turkey Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 53
Table 39: Turkey Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 54
Table 40: Turkey Pantiliners and shields volume, 2001-2006 (Units m) 55
Table 41: Turkey Pantiliners and shields volume forecast, 2006-2011 (Units m) 56
Table 42: Turkey Pantiliners and shields brand share, by value, 2005-2006 (%) 58
Table 43: Turkey Pantiliners and shields value, by brand 2005-2006 (TRL m nominal prices) 58
Table 44: Turkey Pantiliners and shields company share by value, 2005-2006 (%) 60
Table 45: Turkey Pantiliners and shields value, by company, 2005-2006 (TRL m nominal prices) 60
Table 46: Turkey Pantiliners and shields expenditure per head, 2001-2006 (TRL, nominal prices) 61
Table 47: Turkey Pantiliners and shields forecast expenditure per head, 2006-2011 (TRL, nominal prices) 61
Table 48: Turkey Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 62
Table 49: Turkey Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 62
Table 50: Turkey Pantiliners and shields consumption per head, 2001-2006 (Units) 63
Table 51: Turkey Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 63
Table 52: Turkey Sanitary Pads value, 2001-2006 (TRL m, nominal prices) 64
Table 53: Turkey Sanitary Pads value forecast, 2006-2011 (TRL m, nominal prices) 65
Table 54: Turkey Sanitary Pads value, 2001-2006 (US$ m nominal prices) 66
Table 55: Turkey Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 67
Table 56: Turkey Sanitary Pads volume, 2001-2006 (Units m) 68
Table 57: Turkey Sanitary Pads volume forecast, 2006-2011 (Units m) 69
Table 58: Turkey Sanitary Pads brand share, by value, 2005-2006 (%) 70
Table 59: Turkey Sanitary Pads value, by brand 2005-2006 (TRL m nominal prices) 70
Table 60: Turkey Sanitary Pads company share by value, 2005-2006 (%) 72
Table 61: Turkey Sanitary Pads value, by company, 2005-2006 (TRL m nominal prices) 72
Table 62: Turkey Sanitary Pads expenditure per head, 2001-2006 (TRL, nominal prices) 73
Table 63: Turkey Sanitary Pads forecast expenditure per head, 2006-2011 (TRL, nominal prices) 73
Table 64: Turkey Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 74
Table 65: Turkey Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 74
Table 66: Turkey Sanitary Pads consumption per head, 2001-2006 (Units) 75
Table 67: Turkey Sanitary Pads forecast consumption per head, 2006-2011 (Units) 75
Table 68: Turkey Tampons value, 2001-2006 (TRL m, nominal prices) 76
Table 69: Turkey Tampons value forecast, 2006-2011 (TRL m, nominal prices) 77
Table 70: Turkey Tampons value, 2001-2006 (US$ m nominal prices) 78
Table 71: Turkey Tampons value forecast, 2006-2011 (US$ m nominal prices) 79
Table 72: Turkey Tampons volume, 2001-2006 (Units m) 80
Table 73: Turkey Tampons volume forecast, 2006-2011 (Units m) 81
Table 74: Turkey Tampons brand share, by value, 2005-2006 (%) 82
Table 75: Turkey Tampons value, by brand 2005-2006 (TRL m nominal prices) 82
Table 76: Turkey Tampons company share by value, 2005-2006 (%) 84
Table 77: Turkey Tampons value, by company, 2005-2006 (TRL m nominal prices) 84
Table 78: Turkey Tampons expenditure per head, 2001-2006 (TRL, nominal prices) 85
Table 79: Turkey Tampons forecast expenditure per head, 2006-2011 (TRL, nominal prices) 85
Table 80: Turkey Tampons expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 81: Turkey Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 82: Turkey Tampons consumption per head, 2001-2006 (Units) 87
Table 83: Turkey Tampons forecast consumption per head, 2006-2011 (Units) 87
Table 84: Global Feminine Care market value, 2006 88
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 91
Table 86: Global Feminine Care market volume, 2006 93
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 96
Table 88: Leading players - Top 5 countries 98
Table 89: Turkey Feminine care new product launches (reports) and SKUs, by company, 2006 99
Table 90: Turkey Feminine care new product launches (reports), by Ingredients, 2006 99
Table 91: Turkey Feminine care new product launches (reports) 100
Table 92: Turkey Key Facts 102
Table 93: Turkey population, by age group, 2000-2005 (millions) 105
Table 94: Turkey population forecast, by age group, 2005-2010 (millions) 106
Table 95: Turkey population, by gender, 2000-2005 (millions) 106
Table 96: Turkey population forecast, by gender, 2005-2010 (millions) 107
Table 97: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 107
Table 98: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 107
Table 99: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 108
Table 100: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 108
Table 101: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 108
Table 102: Turkey consumer price index, 2000-2005 (2000=100) 109
Table 103: Turkey consumer price index, 2005-2010 (2000=100) 109
Table 104: Turkey exchange rate, 2000-2005 109