Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Thailand increased between 2001-2006, growing at an average annual rate of 8.3%. The leading company in the market in 2006 was Johnson & Johnson. The second-largest player was Procter & Gamble Company, The with Kimberly-Clark Corporation in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Pantiliners and Shields 3
Summary category level - Sanitary Pads 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 THAILAND FEMININE CARE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 19
Volume Analysis, 2001-2006 21
Volume Analysis, 2006-2011 22
Company and Brand Share Analysis 24
Expenditure & consumption per head 27
Chapter 4 LEADING COMPANY PROFILES 30
Johnson & Johnson 30
Procter & Gamble Company 32
Chapter 5 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 34
Value Analysis, 2001-2006 34
Value Analysis, 2006-2011 35
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 42
Expenditure & consumption per head 45
Chapter 6 CATEGORY ANALYSIS - SANITARY PADS 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 56
Expenditure & consumption per head 59
Chapter 7 COUNTRY COMPARISON 62
Value 62
Volume 67
Market Share 72
Chapter 8 NEW PRODUCT DEVELOPMENT 73
Product launches over time 73
Recent product launches 75
Chapter 9 THAILAND SOCIOECONOMIC PROFILE 76
Country Overview 76
Key Facts 77
Political Overview 79
Thailand Economic Overview 80
Chapter 10 THAILAND MACROECONOMIC PROFILE 81
Macroeconomic Indicators 81
Chapter 11 RESEARCH METHODOLOGY 88
Methodology overview 88
Secondary research 89
Market modelling 90
Primary research 91
Data finalisation 91
Ongoing research 92
Chapter 12 APPENDIX 93
Future readings 93
How to contact experts in your industry 93


LIST OF FIGURES
Figure 1: Thailand Feminine Care value & value forecast, 2001-2011 (THB m, nominal prices) 17
Figure 2: Thailand Feminine Care category growth comparison, by value, 2001-2011 20
Figure 3: Thailand Feminine Care volume & volume forecast, 2001-2011 (Units m) 23
Figure 4: Thailand Feminine Care category growth comparison, by volume, 2001-2011 23
Figure 5: Thailand Feminine Care company share, by value, 2005-2006 (%) 25
Figure 6: Thailand Pantiliners and shields value & value forecast, 2001-2011 (THB m, nominal prices) 36
Figure 7: Thailand Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 41
Figure 8: Thailand Pantiliners and shields company share, by value, 2005-2006 (%) 43
Figure 9: Thailand Sanitary Pads value & value forecast, 2001-2011 (THB m, nominal prices) 50
Figure 10: Thailand Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 55
Figure 11: Thailand Sanitary Pads company share, by value, 2005-2006 (%) 57
Figure 12: Global Feminine Care market split (value terms, 2006) – Top 5 countries 63
Figure 13: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 66
Figure 14: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 68
Figure 15: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 71
Figure 16: Map of Thailand 78
Figure 17: Annual data review process 89


LIST OF TABLES
Table 1: Feminine Care category definitions 7
Table 2: Thailand Feminine Care value, 2001-2006 (THB m, nominal prices) 15
Table 3: Thailand Feminine Care value forecast, 2006-2011 (THB m, nominal prices) 16
Table 4: Thailand Feminine Care value, 2001-2006 (US$ m nominal prices) 18
Table 5: Thailand Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 19
Table 6: Thailand Feminine Care volume, 2001-2006 (Units m) 21
Table 7: Thailand Feminine Care volume forecast, 2006-2011 (Units m) 22
Table 8: Thailand Feminine Care brand share, by value, 2005-2006 (%) 24
Table 9: Thailand Feminine Care value, by brand 2005-2006 (THB m nominal prices) 24
Table 10: Thailand Feminine Care company share by value, 2005-2006 (%) 26
Table 11: Thailand Feminine Care value, by company, 2005-2006 (THB m nominal prices) 26
Table 12: Thailand Feminine Care expenditure per head, 2001-2006 (THB, nominal prices) 27
Table 13: Thailand Feminine Care forecast expenditure per head, 2006-2011 (THB, nominal prices) 27
Table 14: Thailand Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 28
Table 15: Thailand Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 28
Table 16: Thailand Feminine Care consumption per head, 2001-2006 (Units) 29
Table 17: Thailand Feminine Care forecast consumption per head, 2006-2011 (Units) 29
Table 18: Johnson & Johnson Key Facts 30
Table 19: Procter & Gamble Company Key Facts 32
Table 20: Thailand Pantiliners and shields value, 2001-2006 (THB m, nominal prices) 34
Table 21: Thailand Pantiliners and shields value forecast, 2006-2011 (THB m, nominal prices) 35
Table 22: Thailand Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 37
Table 23: Thailand Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Thailand Pantiliners and shields volume, 2001-2006 (Units m) 39
Table 25: Thailand Pantiliners and shields volume forecast, 2006-2011 (Units m) 40
Table 26: Thailand Pantiliners and shields brand share, by value, 2005-2006 (%) 42
Table 27: Thailand Pantiliners and shields value, by brand 2005-2006 (THB m nominal prices) 42
Table 28: Thailand Pantiliners and shields company share by value, 2005-2006 (%) 44
Table 29: Thailand Pantiliners and shields value, by company, 2005-2006 (THB m nominal prices) 44
Table 30: Thailand Pantiliners and shields expenditure per head, 2001-2006 (THB, nominal prices) 45
Table 31: Thailand Pantiliners and shields forecast expenditure per head, 2006-2011 (THB, nominal prices) 45
Table 32: Thailand Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 46
Table 33: Thailand Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 46
Table 34: Thailand Pantiliners and shields consumption per head, 2001-2006 (Units) 47
Table 35: Thailand Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 47
Table 36: Thailand Sanitary Pads value, 2001-2006 (THB m, nominal prices) 48
Table 37: Thailand Sanitary Pads value forecast, 2006-2011 (THB m, nominal prices) 49
Table 38: Thailand Sanitary Pads value, 2001-2006 (US$ m nominal prices) 51
Table 39: Thailand Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Thailand Sanitary Pads volume, 2001-2006 (Units m) 53
Table 41: Thailand Sanitary Pads volume forecast, 2006-2011 (Units m) 54
Table 42: Thailand Sanitary Pads brand share, by value, 2005-2006 (%) 56
Table 43: Thailand Sanitary Pads value, by brand 2005-2006 (THB m nominal prices) 56
Table 44: Thailand Sanitary Pads company share by value, 2005-2006 (%) 58
Table 45: Thailand Sanitary Pads value, by company, 2005-2006 (THB m nominal prices) 58
Table 46: Thailand Sanitary Pads expenditure per head, 2001-2006 (THB, nominal prices) 59
Table 47: Thailand Sanitary Pads forecast expenditure per head, 2006-2011 (THB, nominal prices) 59
Table 48: Thailand Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 49: Thailand Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 50: Thailand Sanitary Pads consumption per head, 2001-2006 (Units) 61
Table 51: Thailand Sanitary Pads forecast consumption per head, 2006-2011 (Units) 61
Table 52: Global Feminine Care market value, 2006 62
Table 53: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 65
Table 54: Global Feminine Care market volume, 2006 67
Table 55: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 70
Table 56: Leading players - Top 5 countries 72
Table 57: Thailand Feminine care new product launches (reports) and SKUs, by company, 2006 73
Table 58: Thailand Feminine care new product launches (reports), by Ingredients, 2006 73
Table 59: Thailand Feminine care new product launches (reports), by Package tags or Claims, 2006 74
Table 60: Thailand Feminine care new product launches (reports) 75
Table 61: Thailand Key Facts 77
Table 62: Thailand population, by age group, 2000-2005 (millions) 81
Table 63: Thailand population forecast, by age group, 2005-2010 (millions) 82
Table 64: Thailand population, by gender, 2000-2005 (millions) 82
Table 65: Thailand population forecast, by gender, 2005-2010 (millions) 83
Table 66: Thailand real GDP, 2000-2005 (THB bn, 2005 prices) 83
Table 67: Thailand real GDP forecast, 2005-2010 (THB bn, 2005 prices) 84
Table 68: Thailand nominal GDP, 2000-2005 (THB bn, nominal prices) 84
Table 69: Thailand real GDP, 2000-2005 (US$ bn, 2005 prices) 85
Table 70: Thailand real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 85
Table 71: Thailand consumer price index, 2000-2005 (2000=100) 86
Table 72: Thailand consumer price index, 2005-2010 (2000=100) 86
Table 73: Thailand exchange rate, 2000-2005 87