Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Taiwan increased between 2001-2006, growing at an average annual rate of 3.1%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was American Hygienics Corporation with Yiwu Jiahua Daily Chemical Co.` Ltd in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shilelds 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 TAIWAN FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Expenditure & consumption per head 31
Chapter 4 LEADING COMPANY PROFILES 35
Procter & Gamble Company, The 35
Johnson & Johnson 37
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 42
Value Analysis, US$ 2006-2011 43
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 47
Expenditure & consumption per head 49
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 57
Volume Analysis, 2006-2011 58
Company and Brand Share Analysis 60
Expenditure & consumption per head 63
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 70
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 74
Expenditure & consumption per head 77
Chapter 8 CATEGORY ANALYSIS - TAMPONS 80
Value Analysis, 2001-2006 80
Value Analysis, 2006-2011 81
Value Analysis, US$ 2001-2006 83
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand Share Analysis 88
Expenditure & consumption per head 91
Chapter 9 COUNTRY COMPARISON 94
Value 94
Volume 99
Market Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over time 105
Recent product launches 106
Chapter 11 TAIWAN SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Taiwan Economic Overview 110
Chapter 12 TAIWAN MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 13 RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research 116
Market modelling 117
Primary research 118
Data finalisation 118
Ongoing research 119
Chapter 14 APPENDIX 120
Future readings 120
How to contact experts in your industry 120


LIST OF FIGURES
Figure 1: Taiwan Feminine Care value & value forecast, 2001-2011 (TWD m, nominal prices) 21
Figure 2: Taiwan Feminine Care category growth comparison, by value, 2001-2011 24
Figure 3: Taiwan Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 27
Figure 4: Taiwan Feminine Care category growth comparison, by volume, 2001-2011 27
Figure 5: Taiwan Feminine Care company share, by value, 2005-2006 (%) 29
Figure 6: Taiwan Internal Cleansers value & value forecast, 2001-2011 (TWD m, nominal prices) 41
Figure 7: Taiwan Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 46
Figure 8: Taiwan Pantiliners and shields value & value forecast, 2001-2011 (TWD m, nominal prices) 54
Figure 9: Taiwan Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 59
Figure 10: Taiwan Pantiliners and shields company share, by value, 2005-2006 (%) 61
Figure 11: Taiwan Sanitary Pads value & value forecast, 2001-2011 (TWD m, nominal prices) 68
Figure 12: Taiwan Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 73
Figure 13: Taiwan Sanitary Pads company share, by value, 2005-2006 (%) 75
Figure 14: Taiwan Tampons value & value forecast, 2001-2011 (TWD m, nominal prices) 82
Figure 15: Taiwan Tampons volume & volume forecast, 2001-2011 (Units m) 87
Figure 16: Taiwan Tampons company share, by value, 2005-2006 (%) 89
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 95
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 98
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 100
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 103
Figure 21: Map of Taiwan 108
Figure 22: Annual data review process 116


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Taiwan Feminine Care value, 2001-2006 (TWD m, nominal prices) 19
Table 3: Taiwan Feminine Care value forecast, 2006-2011 (TWD m, nominal prices) 20
Table 4: Taiwan Feminine Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Taiwan Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Taiwan Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 25
Table 7: Taiwan Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 26
Table 8: Taiwan Feminine Care brand share, by value, 2005-2006 (%) 28
Table 9: Taiwan Feminine Care value, by brand 2005-2006 (TWD m nominal prices) 28
Table 10: Taiwan Feminine Care company share by value, 2005-2006 (%) 30
Table 11: Taiwan Feminine Care value, by company, 2005-2006 (TWD m nominal prices) 30
Table 12: Taiwan Feminine Care expenditure per head, 2001-2006 (TWD, nominal prices) 31
Table 13: Taiwan Feminine Care forecast expenditure per head, 2006-2011 (TWD, nominal prices) 32
Table 14: Taiwan Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Taiwan Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Taiwan Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 34
Table 17: Taiwan Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 34
Table 18: Procter & Gamble Company, The Key Facts 35
Table 19: Johnson & Johnson Key Facts 37
Table 20: Taiwan Internal Cleansers value, 2001-2006 (TWD m, nominal prices) 39
Table 21: Taiwan Internal Cleansers value forecast, 2006-2011 (TWD m, nominal prices) 40
Table 22: Taiwan Internal Cleansers value, 2001-2006 (US$ m nominal prices) 42
Table 23: Taiwan Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 43
Table 24: Taiwan Internal Cleansers volume, 2001-2006 (6 oz bottle m) 44
Table 25: Taiwan Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 45
Table 26: Taiwan Internal Cleansers brand share, by value, 2005-2006 (%) 47
Table 27: Taiwan Internal Cleansers value, by brand 2005-2006 (TWD m nominal prices) 47
Table 28: Taiwan Internal Cleansers company share by value, 2005-2006 (%) 48
Table 29: Taiwan Internal Cleansers value, by company, 2005-2006 (TWD m nominal prices) 48
Table 30: Taiwan Internal Cleansers expenditure per head, 2001-2006 (TWD, nominal prices) 49
Table 31: Taiwan Internal Cleansers forecast expenditure per head, 2006-2011 (TWD, nominal prices) 49
Table 32: Taiwan Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 50
Table 33: Taiwan Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 50
Table 34: Taiwan Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 51
Table 35: Taiwan Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 51
Table 36: Taiwan Pantiliners and shields value, 2001-2006 (TWD m, nominal prices) 52
Table 37: Taiwan Pantiliners and shields value forecast, 2006-2011 (TWD m, nominal prices) 53
Table 38: Taiwan Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 55
Table 39: Taiwan Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 56
Table 40: Taiwan Pantiliners and shields volume, 2001-2006 (Units m) 57
Table 41: Taiwan Pantiliners and shields volume forecast, 2006-2011 (Units m) 58
Table 42: Taiwan Pantiliners and shields brand share, by value, 2005-2006 (%) 60
Table 43: Taiwan Pantiliners and shields value, by brand 2005-2006 (TWD m nominal prices) 60
Table 44: Taiwan Pantiliners and shields company share by value, 2005-2006 (%) 62
Table 45: Taiwan Pantiliners and shields value, by company, 2005-2006 (TWD m nominal prices) 62
Table 46: Taiwan Pantiliners and shields expenditure per head, 2001-2006 (TWD, nominal prices) 63
Table 47: Taiwan Pantiliners and shields forecast expenditure per head, 2006-2011 (TWD, nominal prices) 63
Table 48: Taiwan Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 64
Table 49: Taiwan Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 64
Table 50: Taiwan Pantiliners and shields consumption per head, 2001-2006 (Units) 65
Table 51: Taiwan Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 65
Table 52: Taiwan Sanitary Pads value, 2001-2006 (TWD m, nominal prices) 66
Table 53: Taiwan Sanitary Pads value forecast, 2006-2011 (TWD m, nominal prices) 67
Table 54: Taiwan Sanitary Pads value, 2001-2006 (US$ m nominal prices) 69
Table 55: Taiwan Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 70
Table 56: Taiwan Sanitary Pads volume, 2001-2006 (Units m) 71
Table 57: Taiwan Sanitary Pads volume forecast, 2006-2011 (Units m) 72
Table 58: Taiwan Sanitary Pads brand share, by value, 2005-2006 (%) 74
Table 59: Taiwan Sanitary Pads value, by brand 2005-2006 (TWD m nominal prices) 74
Table 60: Taiwan Sanitary Pads company share by value, 2005-2006 (%) 76
Table 61: Taiwan Sanitary Pads value, by company, 2005-2006 (TWD m nominal prices) 76
Table 62: Taiwan Sanitary Pads expenditure per head, 2001-2006 (TWD, nominal prices) 77
Table 63: Taiwan Sanitary Pads forecast expenditure per head, 2006-2011 (TWD, nominal prices) 77
Table 64: Taiwan Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 78
Table 65: Taiwan Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 78
Table 66: Taiwan Sanitary Pads consumption per head, 2001-2006 (Units) 79
Table 67: Taiwan Sanitary Pads forecast consumption per head, 2006-2011 (Units) 79
Table 68: Taiwan Tampons value, 2001-2006 (TWD m, nominal prices) 80
Table 69: Taiwan Tampons value forecast, 2006-2011 (TWD m, nominal prices) 81
Table 70: Taiwan Tampons value, 2001-2006 (US$ m nominal prices) 83
Table 71: Taiwan Tampons value forecast, 2006-2011 (US$ m nominal prices) 84
Table 72: Taiwan Tampons volume, 2001-2006 (Units m) 85
Table 73: Taiwan Tampons volume forecast, 2006-2011 (Units m) 86
Table 74: Taiwan Tampons brand share, by value, 2005-2006 (%) 88
Table 75: Taiwan Tampons value, by brand 2005-2006 (TWD m nominal prices) 88
Table 76: Taiwan Tampons company share by value, 2005-2006 (%) 90
Table 77: Taiwan Tampons value, by company, 2005-2006 (TWD m nominal prices) 90
Table 78: Taiwan Tampons expenditure per head, 2001-2006 (TWD, nominal prices) 91
Table 79: Taiwan Tampons forecast expenditure per head, 2006-2011 (TWD, nominal prices) 91
Table 80: Taiwan Tampons expenditure per head, 2001-2006 (US$ nominal prices) 92
Table 81: Taiwan Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 92
Table 82: Taiwan Tampons consumption per head, 2001-2006 (Units) 93
Table 83: Taiwan Tampons forecast consumption per head, 2006-2011 (Units) 93
Table 84: Global Feminine Care market value, 2006 94
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 97
Table 86: Global Feminine Care market volume, 2006 99
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 102
Table 88: Leading players - Top 5 countries 104
Table 89: Taiwan Feminine care new product launches (reports) and SKUs, by company, 2006 105
Table 90: Taiwan Feminine care new product launches (reports), by Package tags or Claims, 2006 105
Table 91: Taiwan Feminine care new product launches (reports) 106
Table 92: Taiwan Key Facts 108
Table 93: Taiwan population, by age group, 2000-2005 (millions) 111
Table 94: Taiwan population forecast, by age group, 2005-2010 (millions) 112
Table 95: Taiwan population, by gender, 2000-2005 (millions) 112
Table 96: Taiwan population forecast, by gender, 2005-2010 (millions) 113
Table 97: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices) 113
Table 98: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices) 113
Table 99: Taiwan consumer price index, 2000-2005 (2000=100) 114
Table 100: Taiwan consumer price index, 2005-2010 (2000=100) 114
Table 101: Taiwan exchange rate, 2000-2005 114