Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Switzerland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Switzerland increased between 2001-2006, growing at an average annual rate of 3.2%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Johnson & Johnson with Kimberly-Clark Corporation in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shilelds 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 SWITZERLAND FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Procter & Gamble Company, The 36
Johnson & Johnson 38
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 48
Expenditure & consumption per head 50
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 61
Expenditure & consumption per head 64
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Value Analysis, US$ 2001-2006 70
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 75
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - TAMPONS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 100
Market Share 105
Chapter 10 NEW PRODUCT DEVELOPMENT 106
Product launches over time 106
Recent product launches 108
Chapter 11 SWITZERLAND SOCIOECONOMIC PROFILE 109
Country Overview 109
Key Facts 110
Political Overview 111
Switzerland Economic Overview 112
Chapter 12 SWITZERLAND MACROECONOMIC PROFILE 113
Macroeconomic Indicators 113
Chapter 13 RESEARCH METHODOLOGY 120
Methodology overview 120
Secondary research 121
Market modelling 122
Primary research 123
Data finalisation 123
Ongoing research 124
Chapter 14 APPENDIX 125
Future readings 125
How to contact experts in your industry 125


LIST OF FIGURES
Figure 1: Switzerland Feminine Care value & value forecast, 2001-2011 (CHF m, nominal prices) 21
Figure 2: Switzerland Feminine Care category growth comparison, by value, 2001-2011 24
Figure 3: Switzerland Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 28
Figure 4: Switzerland Feminine Care category growth comparison, by volume, 2001-2011 28
Figure 5: Switzerland Feminine Care company share, by value, 2005-2006 (%) 30
Figure 6: Switzerland Internal Cleansers value & value forecast, 2001-2011 (CHF m, nominal prices) 42
Figure 7: Switzerland Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 47
Figure 8: Switzerland Pantiliners and shields value & value forecast, 2001-2011 (CHF m, nominal prices) 55
Figure 9: Switzerland Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 60
Figure 10: Switzerland Pantiliners and shields company share, by value, 2005-2006 (%) 62
Figure 11: Switzerland Sanitary Pads value & value forecast, 2001-2011 (CHF m, nominal prices) 69
Figure 12: Switzerland Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 74
Figure 13: Switzerland Sanitary Pads company share, by value, 2005-2006 (%) 76
Figure 14: Switzerland Tampons value & value forecast, 2001-2011 (CHF m, nominal prices) 83
Figure 15: Switzerland Tampons volume & volume forecast, 2001-2011 (Units m) 88
Figure 16: Switzerland Tampons company share, by value, 2005-2006 (%) 90
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 96
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 99
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 101
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 104
Figure 21: Map of Switzerland 110
Figure 22: Annual data review process 121


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Switzerland Feminine Care value, 2001-2006 (CHF m, nominal prices) 19
Table 3: Switzerland Feminine Care value forecast, 2006-2011 (CHF m, nominal prices) 20
Table 4: Switzerland Feminine Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Switzerland Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Switzerland Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 26
Table 7: Switzerland Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 27
Table 8: Switzerland Feminine Care brand share, by value, 2005-2006 (%) 29
Table 9: Switzerland Feminine Care value, by brand 2005-2006 (CHF m nominal prices) 29
Table 10: Switzerland Feminine Care company share by value, 2005-2006 (%) 31
Table 11: Switzerland Feminine Care value, by company, 2005-2006 (CHF m nominal prices) 31
Table 12: Switzerland Feminine Care expenditure per head, 2001-2006 (CHF, nominal prices) 32
Table 13: Switzerland Feminine Care forecast expenditure per head, 2006-2011 (CHF, nominal prices) 33
Table 14: Switzerland Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Switzerland Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Switzerland Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 35
Table 17: Switzerland Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 35
Table 18: Procter & Gamble Company, The Key Facts 36
Table 19: Johnson & Johnson Key Facts 38
Table 20: Switzerland Internal Cleansers value, 2001-2006 (CHF m, nominal prices) 40
Table 21: Switzerland Internal Cleansers value forecast, 2006-2011 (CHF m, nominal prices) 41
Table 22: Switzerland Internal Cleansers value, 2001-2006 (US$ m nominal prices) 43
Table 23: Switzerland Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Switzerland Internal Cleansers volume, 2001-2006 (6 oz bottle m) 45
Table 25: Switzerland Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 46
Table 26: Switzerland Internal Cleansers brand share, by value, 2005-2006 (%) 48
Table 27: Switzerland Internal Cleansers value, by brand 2005-2006 (CHF m nominal prices) 48
Table 28: Switzerland Internal Cleansers company share by value, 2005-2006 (%) 49
Table 29: Switzerland Internal Cleansers value, by company, 2005-2006 (CHF m nominal prices) 49
Table 30: Switzerland Internal Cleansers expenditure per head, 2001-2006 (CHF, nominal prices) 50
Table 31: Switzerland Internal Cleansers forecast expenditure per head, 2006-2011 (CHF, nominal prices) 50
Table 32: Switzerland Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 51
Table 33: Switzerland Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 51
Table 34: Switzerland Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 52
Table 35: Switzerland Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 52
Table 36: Switzerland Pantiliners and shields value, 2001-2006 (CHF m, nominal prices) 53
Table 37: Switzerland Pantiliners and shields value forecast, 2006-2011 (CHF m, nominal prices) 54
Table 38: Switzerland Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 56
Table 39: Switzerland Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Switzerland Pantiliners and shields volume, 2001-2006 (Units m) 58
Table 41: Switzerland Pantiliners and shields volume forecast, 2006-2011 (Units m) 59
Table 42: Switzerland Pantiliners and shields brand share, by value, 2005-2006 (%) 61
Table 43: Switzerland Pantiliners and shields value, by brand 2005-2006 (CHF m nominal prices) 61
Table 44: Switzerland Pantiliners and shields company share by value, 2005-2006 (%) 63
Table 45: Switzerland Pantiliners and shields value, by company, 2005-2006 (CHF m nominal prices) 63
Table 46: Switzerland Pantiliners and shields expenditure per head, 2001-2006 (CHF, nominal prices) 64
Table 47: Switzerland Pantiliners and shields forecast expenditure per head, 2006-2011 (CHF, nominal prices) 64
Table 48: Switzerland Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 65
Table 49: Switzerland Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 65
Table 50: Switzerland Pantiliners and shields consumption per head, 2001-2006 (Units) 66
Table 51: Switzerland Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 66
Table 52: Switzerland Sanitary Pads value, 2001-2006 (CHF m, nominal prices) 67
Table 53: Switzerland Sanitary Pads value forecast, 2006-2011 (CHF m, nominal prices) 68
Table 54: Switzerland Sanitary Pads value, 2001-2006 (US$ m nominal prices) 70
Table 55: Switzerland Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Switzerland Sanitary Pads volume, 2001-2006 (Units m) 72
Table 57: Switzerland Sanitary Pads volume forecast, 2006-2011 (Units m) 73
Table 58: Switzerland Sanitary Pads brand share, by value, 2005-2006 (%) 75
Table 59: Switzerland Sanitary Pads value, by brand 2005-2006 (CHF m nominal prices) 75
Table 60: Switzerland Sanitary Pads company share by value, 2005-2006 (%) 77
Table 61: Switzerland Sanitary Pads value, by company, 2005-2006 (CHF m nominal prices) 77
Table 62: Switzerland Sanitary Pads expenditure per head, 2001-2006 (CHF, nominal prices) 78
Table 63: Switzerland Sanitary Pads forecast expenditure per head, 2006-2011 (CHF, nominal prices) 78
Table 64: Switzerland Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Switzerland Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Switzerland Sanitary Pads consumption per head, 2001-2006 (Units) 80
Table 67: Switzerland Sanitary Pads forecast consumption per head, 2006-2011 (Units) 80
Table 68: Switzerland Tampons value, 2001-2006 (CHF m, nominal prices) 81
Table 69: Switzerland Tampons value forecast, 2006-2011 (CHF m, nominal prices) 82
Table 70: Switzerland Tampons value, 2001-2006 (US$ m nominal prices) 84
Table 71: Switzerland Tampons value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Switzerland Tampons volume, 2001-2006 (Units m) 86
Table 73: Switzerland Tampons volume forecast, 2006-2011 (Units m) 87
Table 74: Switzerland Tampons brand share, by value, 2005-2006 (%) 89
Table 75: Switzerland Tampons value, by brand 2005-2006 (CHF m nominal prices) 89
Table 76: Switzerland Tampons company share by value, 2005-2006 (%) 91
Table 77: Switzerland Tampons value, by company, 2005-2006 (CHF m nominal prices) 91
Table 78: Switzerland Tampons expenditure per head, 2001-2006 (CHF, nominal prices) 92
Table 79: Switzerland Tampons forecast expenditure per head, 2006-2011 (CHF, nominal prices) 92
Table 80: Switzerland Tampons expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Switzerland Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Switzerland Tampons consumption per head, 2001-2006 (Units) 94
Table 83: Switzerland Tampons forecast consumption per head, 2006-2011 (Units) 94
Table 84: Global Feminine Care market value, 2006 95
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Feminine Care market volume, 2006 100
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 103
Table 88: Leading players - Top 5 countries 105
Table 89: Switzerland Feminine care new product launches (reports) and SKUs, by company, 2006 106
Table 90: Switzerland Feminine care new product launches (reports), by flavor and fragrances, 2006 106
Table 91: Switzerland Feminine care new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 107
Table 92: Switzerland Feminine care new product launches (reports), by Package tags or Claims, 2006 107
Table 93: Switzerland Feminine care new product launches (reports) - Recent 5 launches 108
Table 94: Switzerland Key Facts 110
Table 95: Switzerland population, by age group, 2000-2005 (millions) 113
Table 96: Switzerland population forecast, by age group, 2005-2010 (millions) 114
Table 97: Switzerland population, by gender, 2000-2005 (millions) 114
Table 98: Switzerland population forecast, by gender, 2005-2010 (millions) 115
Table 99: Switzerland real GDP, 2000-2005 (CHF bn, 2005 prices) 115
Table 100: Switzerland real GDP forecast, 2005-2010 (CHF bn, 2005 prices) 116
Table 101: Switzerland nominal GDP, 2000-2005 (CHF bn, nominal prices) 116
Table 102: Switzerland real GDP, 2000-2005 (US$ bn, 2005 prices) 117
Table 103: Switzerland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 117
Table 104: Switzerland consumer price index, 2000-2005 (2000=100) 118
Table 105: Switzerland consumer price index, 2005-2010 (2000=100) 118
Table 106: Switzerland exchange rate, 2000-2005 119