Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Sweden increased between 2001-2006, growing at an average annual rate of 3.2%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was SCA Hygiene Products with Johnson & Johnson in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shields 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 SWEDEN FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Procter & Gamble Company, The 36
Johnson & Johnson 38
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 48
Expenditure & consumption per head 50
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 61
Expenditure & consumption per head 64
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Value Analysis, US$ 2001-2006 70
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 75
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - TAMPONS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 100
Market Share 105
Chapter 10 NEW PRODUCT DEVELOPMENT 106
Product launches over time 106
Recent product launches 107
Chapter 11 SWEDEN SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Sweden Economic Overview 111
Chapter 12 SWEDEN MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY 119
Methodology overview 119
Secondary research 120
Market modelling 121
Primary research 122
Data finalisation 122
Ongoing research 123
Chapter 14 APPENDIX 124
Future readings 124
How to contact experts in your industry 124


LIST OF FIGURES
Figure 1: Sweden Feminine Care value & value forecast, 2001-2011 (SEK m, nominal prices) 21
Figure 2: Sweden Feminine Care category growth comparison, by value, 2001-2011 24
Figure 3: Sweden Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 28
Figure 4: Sweden Feminine Care category growth comparison, by volume, 2001-2011 28
Figure 5: Sweden Feminine Care company share, by value, 2005-2006 (%) 30
Figure 6: Sweden Internal Cleansers value & value forecast, 2001-2011 (SEK m, nominal prices) 42
Figure 7: Sweden Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 47
Figure 8: Sweden Pantiliners and shields value & value forecast, 2001-2011 (SEK m, nominal prices) 55
Figure 9: Sweden Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 60
Figure 10: Sweden Pantiliners and shields company share, by value, 2005-2006 (%) 62
Figure 11: Sweden Sanitary Pads value & value forecast, 2001-2011 (SEK m, nominal prices) 69
Figure 12: Sweden Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 74
Figure 13: Sweden Sanitary Pads company share, by value, 2005-2006 (%) 76
Figure 14: Sweden Tampons value & value forecast, 2001-2011 (SEK m, nominal prices) 83
Figure 15: Sweden Tampons volume & volume forecast, 2001-2011 (Units m) 88
Figure 16: Sweden Tampons company share, by value, 2005-2006 (%) 90
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 96
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 99
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 101
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 104
Figure 21: Map of Sweden 109
Figure 22: Annual data review process 120


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Sweden Feminine Care value, 2001-2006 (SEK m, nominal prices) 19
Table 3: Sweden Feminine Care value forecast, 2006-2011 (SEK m, nominal prices) 20
Table 4: Sweden Feminine Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Sweden Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Sweden Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 26
Table 7: Sweden Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 27
Table 8: Sweden Feminine Care brand share, by value, 2005-2006 (%) 29
Table 9: Sweden Feminine Care value, by brand 2005-2006 (SEK m nominal prices) 29
Table 10: Sweden Feminine Care company share by value, 2005-2006 (%) 31
Table 11: Sweden Feminine Care value, by company, 2005-2006 (SEK m nominal prices) 31
Table 12: Sweden Feminine Care expenditure per head, 2001-2006 (SEK, nominal prices) 32
Table 13: Sweden Feminine Care forecast expenditure per head, 2006-2011 (SEK, nominal prices) 33
Table 14: Sweden Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Sweden Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Sweden Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 35
Table 17: Sweden Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 35
Table 18: Procter & Gamble Company, The Key Facts 36
Table 19: Johnson & Johnson Key Facts 38
Table 20: Sweden Internal Cleansers value, 2001-2006 (SEK m, nominal prices) 40
Table 21: Sweden Internal Cleansers value forecast, 2006-2011 (SEK m, nominal prices) 41
Table 22: Sweden Internal Cleansers value, 2001-2006 (US$ m nominal prices) 43
Table 23: Sweden Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Sweden Internal Cleansers volume, 2001-2006 (6 oz bottle m) 45
Table 25: Sweden Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 46
Table 26: Sweden Internal Cleansers brand share, by value, 2005-2006 (%) 48
Table 27: Sweden Internal Cleansers value, by brand 2005-2006 (SEK m nominal prices) 48
Table 28: Sweden Internal Cleansers company share by value, 2005-2006 (%) 49
Table 29: Sweden Internal Cleansers value, by company, 2005-2006 (SEK m nominal prices) 49
Table 30: Sweden Internal Cleansers expenditure per head, 2001-2006 (SEK, nominal prices) 50
Table 31: Sweden Internal Cleansers forecast expenditure per head, 2006-2011 (SEK, nominal prices) 50
Table 32: Sweden Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 51
Table 33: Sweden Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 51
Table 34: Sweden Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 52
Table 35: Sweden Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 52
Table 36: Sweden Pantiliners and shields value, 2001-2006 (SEK m, nominal prices) 53
Table 37: Sweden Pantiliners and shields value forecast, 2006-2011 (SEK m, nominal prices) 54
Table 38: Sweden Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 56
Table 39: Sweden Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Sweden Pantiliners and shields volume, 2001-2006 (Units m) 58
Table 41: Sweden Pantiliners and shields volume forecast, 2006-2011 (Units m) 59
Table 42: Sweden Pantiliners and shields brand share, by value, 2005-2006 (%) 61
Table 43: Sweden Pantiliners and shields value, by brand 2005-2006 (SEK m nominal prices) 61
Table 44: Sweden Pantiliners and shields company share by value, 2005-2006 (%) 63
Table 45: Sweden Pantiliners and shields value, by company, 2005-2006 (SEK m nominal prices) 63
Table 46: Sweden Pantiliners and shields expenditure per head, 2001-2006 (SEK, nominal prices) 64
Table 47: Sweden Pantiliners and shields forecast expenditure per head, 2006-2011 (SEK, nominal prices) 64
Table 48: Sweden Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 65
Table 49: Sweden Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 65
Table 50: Sweden Pantiliners and shields consumption per head, 2001-2006 (Units) 66
Table 51: Sweden Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 66
Table 52: Sweden Sanitary Pads value, 2001-2006 (SEK m, nominal prices) 67
Table 53: Sweden Sanitary Pads value forecast, 2006-2011 (SEK m, nominal prices) 68
Table 54: Sweden Sanitary Pads value, 2001-2006 (US$ m nominal prices) 70
Table 55: Sweden Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Sweden Sanitary Pads volume, 2001-2006 (Units m) 72
Table 57: Sweden Sanitary Pads volume forecast, 2006-2011 (Units m) 73
Table 58: Sweden Sanitary Pads brand share, by value, 2005-2006 (%) 75
Table 59: Sweden Sanitary Pads value, by brand 2005-2006 (SEK m nominal prices) 75
Table 60: Sweden Sanitary Pads company share by value, 2005-2006 (%) 77
Table 61: Sweden Sanitary Pads value, by company, 2005-2006 (SEK m nominal prices) 77
Table 62: Sweden Sanitary Pads expenditure per head, 2001-2006 (SEK, nominal prices) 78
Table 63: Sweden Sanitary Pads forecast expenditure per head, 2006-2011 (SEK, nominal prices) 78
Table 64: Sweden Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Sweden Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Sweden Sanitary Pads consumption per head, 2001-2006 (Units) 80
Table 67: Sweden Sanitary Pads forecast consumption per head, 2006-2011 (Units) 80
Table 68: Sweden Tampons value, 2001-2006 (SEK m, nominal prices) 81
Table 69: Sweden Tampons value forecast, 2006-2011 (SEK m, nominal prices) 82
Table 70: Sweden Tampons value, 2001-2006 (US$ m nominal prices) 84
Table 71: Sweden Tampons value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Sweden Tampons volume, 2001-2006 (Units m) 86
Table 73: Sweden Tampons volume forecast, 2006-2011 (Units m) 87
Table 74: Sweden Tampons brand share, by value, 2005-2006 (%) 89
Table 75: Sweden Tampons value, by brand 2005-2006 (SEK m nominal prices) 89
Table 76: Sweden Tampons company share by value, 2005-2006 (%) 91
Table 77: Sweden Tampons value, by company, 2005-2006 (SEK m nominal prices) 91
Table 78: Sweden Tampons expenditure per head, 2001-2006 (SEK, nominal prices) 92
Table 79: Sweden Tampons forecast expenditure per head, 2006-2011 (SEK, nominal prices) 92
Table 80: Sweden Tampons expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Sweden Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Sweden Tampons consumption per head, 2001-2006 (Units) 94
Table 83: Sweden Tampons forecast consumption per head, 2006-2011 (Units) 94
Table 84: Global Feminine Care market value, 2006 95
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Feminine Care market volume, 2006 100
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 103
Table 88: Leading players - Top 5 countries 105
Table 89: Sweden Feminine care new product launches (reports) and SKUs, by company, 2006 106
Table 90: Sweden Feminine care new product launches (reports) 107
Table 91: Sweden Key Facts 109
Table 92: Sweden population, by age group, 2000-2005 (millions) 112
Table 93: Sweden population forecast, by age group, 2005-2010 (millions) 113
Table 94: Sweden population, by gender, 2000-2005 (millions) 113
Table 95: Sweden population forecast, by gender, 2005-2010 (millions) 114
Table 96: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 114
Table 97: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 115
Table 98: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 115
Table 99: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 116
Table 100: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 116
Table 101: Sweden consumer price index, 2000-2005 (2000=100) 117
Table 102: Sweden consumer price index, 2005-2010 (2000=100) 117
Table 103: Sweden exchange rate, 2000-2005 118