Introduction

Overview of Datamonitor's 2007 Pharmaceutical Technology research agenda and the key trends that will shape the pharmaceutical technology market in 2007.

Scope

This brief highlights the three key trends shaping the pharmaceutical technology market Datamonitor's three research themes for 2007 are discussed providing insight into our research for the coming year Research methodology based in part on Datamonitor's Business Trends surveys and primary interviews with vendors and end-users Geographic coverage includes the US, Canada and Western Europe

Highlights

Translational medicine will drive adoption of robust data analytic solutions among other technologies. The industry's future prosperity will depend on PLM technology investments taken sooner rather than later. Improving the effectiveness of sales and marketing will drive investments in CRM technologies. These are the core trends shaping pharmaceutical technology market in 2007. This brief is essential reading for those planning their go-to-market strategies for 2007.

Reasons to Purchase

Tailor your go-to-market strategy to address critical issues facing pharmaceutical companies Understand the market factors driving technology adoption by pharmaceutical companies Align your solutions to the major trends that will affect pharmaceutical technology spending in 2007

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
2007 TRENDS TO WATCH: PHARMACEUTICAL TECHNOLOGY 2
Critical business issues facing the pharmaceutical industry in 2007 2
A deepening research & development (R&D) productivity and drug safety crisis 3
Rising competition from generics is driving the uptake of cost containment measures 4
Improving the effectiveness of sales and marketing 4
IT in translational medicine: from data to drugs 4
Increasing revenue through new approaches in product lifecycle management 5
The role of CRM in improving sales & marketing 5
DATAMONITOR'S TAKE 6
Predictions for the year ahead 6
Translational medicine will drive adoption of robust data analytic solutions among other technologies 6
The industry's future prosperity will depend on PLM technology investments taken sooner rather than later 6
Successful CRM strategies for the pharmaceutical industry will be tailored to specific customer groups 6
APPENDIX 8
Definitions 8
Methodology 8
Further reading 9
Datamonitor Technology Consultancy 9
Ask the analyst 9
List of Figures
Figure 1: Datamonitor's Pharmaceutical Technology research streams addresses business and technology challenges along the pharmaceutical product life cycle 3